It is important.
I support all these initiatives, however sometimes I worry that another message is lost in that sea of pink. It is a given that we need to fundraise cancer reasearch to beat this disease. However, early detection can be quite literally be in your own hands: checking your own breasts regularly ( or perhaps the breasts of someone you love- wink wink, nudge nudge) is profoundly important.
The folks at Rethink Breast Cancer have come up with an unforgettable, entertaining and stimulating way to make sure women remember do their monthly checks: the Your Man Reminder app.
That is right, hot guys in the service of your boobs is only a click away. Have a look: